Craft Silicon’s Elma has been recognized as a Top Innovative Social Commerce Solution by Citi’s Mobile Challenge EMEA 2015, a competition that invited technology developers to reimagine digital banking and submit concepts that would fuel innovation in the financial industry. Elma is truly honored to be a recipient of this award of the Citi Mobile Challenge,” said Kamal Budhabhatti, CEO of Craft Silicon Limited and Product Lead of team Elma. “Our goal in innovating Elma is to revolutionize the mobile banking experience and this event was the perfect platform.”

Elma – the safer, smarter and simple to use mobile commerce platform is now coupled with chat to enable banking accessible to the customer in their most comfortable space. Through Elma chat customers can now deposit their Cheque and retrieve the deposited cheque images, create a new bank account, apply for a loan, make purchases with registered merchants along with their friends, send and request money to a friend are some of the functionalities of new Elma version.

“We received more than 740 applications across 101 countries for this competition,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “The quality and of the ideas was exceptional and we saw a tremendous variety of solutions at our Demo Days in Nairobi, Jerusalem, Warsaw and London. These developers can help us transform banking and fuel progress across other industries. We are so excited to work with them.”

“At Craft Silicon, we are very happy that Elma is recognized as the Top innovation of EMEA region and truly believe Elma will enable banks to achieve their vision of scale, while simultaneously deliver a high quality digital banking experience to their customers” added Mr. Kamal Budhabhatti.